Marketing Mistake – No Automation of the Marketing Process

Posted by on Sep 22, 2009 in Blog, Marketing Mistakes | 0 comments

There is simply nothing better than to take advantage of today’s current technology. Just picture yourself on vacation in Hawaii and your business is contacting and marketing to your current and past customers all  “on auto-pilot.” Would that be something of great value to you? If you said yes … keep on reading as this technology is FAST becoming very popular at the writing of this report in 2009.

One of the best ways I have found to automate your marketing is through the use of auto-responders. An auto-responder is a system that automatically sends out “preset email messages and promotions” to your client list who has bought from you in the past, current customers, or opted in to your email list to get something for FREE.

Marketing Mistake – Not Having the Right Balance Between Offline & Online Marketing

Posted by on Sep 20, 2009 in Blog, Marketing Mistakes | 0 comments

Over the years, I have noticed most small business owners concentrate their marketing “offline” — meaning any marketing NOT DONE on the internet is called “offline marketing” (e.g. radio, newspaper, magazine ect…)

However, just like a diet program, you can exercise all you want but if you don’t have the right diet to go along with the exercise— losing weight is extremely difficult. Making money with your marketing is no different…. you need a right balance between Offline & Online Marketing — otherwise you will plateau with your business profits. In when I was in the real estate industry. Most of your good real estate guru’s have a great balance between selling their programs offline (in seminars) as well as online (in teleseminars and website shopping carts).

Marketing Mistake – Lack of a Focused & Clear Marketing Plan

Posted by on Sep 2, 2009 in Blog, Marketing Mistakes | 0 comments

In my business consulting experience, I have noticed a similar attribute that is common in most entrepreneurs and business owners.  Most are “doers” rather than “planners”.  In reality, being a “doer” is perhaps the ultimate character trait of a successful person.  Rather than thinking or wishing, they get out there and make something happen.  In fact…I would probably put myself in the “doer category”.  Although there is amazing benefits of being a “doer type”, I’ve often found myself that (in the doing mindset) I’ve gotten myself in trouble as I didn’t think things thoroughly through.  Can any of you out there reading this relate to this?